Tell me a bit about yourself, Nikola. What do you do?
I am a marketing consultant, with a core focus on helping small business owners identify their Vision, Mission and Values and clarity on what their niche is. This in turn allows us to develop a kick ass marketing message for them to attract only their top clients.
What caused your soul searching to find your dream career?
A lot of soul searching came about during COVD-19 (as I’m sure it did for a lot small business owners). My main client base at that point was Shopping Centres and with the pandemic effecting this sector hard, a lot of my consultancy work dried up. I had to sit back and think about how to pivot my offering, based on the skills I had at my disposal.
I had a couple of clients who were tradies and I had found it really enjoyable to work with them and to help them grow their businesses, so I decided to really focus on this sector and look to how I could use my 23 years of experience to help them discover clarity in their marketing message and to reduce the overwhelm they were feeling thinking they had to try and do it all (without it being their zone of genius).
What do you like most about your work?
It’s most definitely finding the ‘ah-ha’ moment with a client, when I can see they really get it and can finally see a light at the end of the tunnel or a way forward they didn’t see as a possibility before.
Can you share one tip to help others figure out their dream career?
Spend time to find you WHY and what sparks joy in you. What are you passionate about and what skills do you have that match with that and then focus on making it your career.
If you could tell your past self one thing in regard to your career change, what would it be?
Lean into the uncertainty. Everything you have ever wanted is on the other side of your fear.
Where can people find out more about the work you do?
NW Marketing ‘The Small Business Cheerleader’
www.nw-marketing.com.au Facebook: https://www.facebook.com/nwmarketingco
Instagram: https://www.instagram.com/nw_marketing/ You Tube: https://www.youtube.com/watch?v=ndQ3CgWDBXg
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Would you like to find your dream career as well?
I created a simple worksheet, which will support you to get clarity and motivation to find a career that you love and feel passionate about.
Just contact me here to be send this fun worksheet.
This is the start of an exciting journey for you. I just know it.
Much love,
